Welsh language Gogglebox heads new S4C content push | Deals | News

  • 2 min read
  • Aug 02, 2022

Welsh language Gogglebox heads new S4C content push | Deals | News

As part of its stated commitment to delivering diverse and vibrant content, reflecting modern Wales, public Welsh-language broadcaster S4C has opened applications to tender for a Welsh-language version of the Gogglebox format, and the ob- doc more than defs and toffs.
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Gogglebocs Cymru will be the working title of the Welsh version of Channel 4 and Studio Lambert’s award-winning Gogglebox format (licensed to S4C by Studio Lambert), which will air in late autumn 2022 in a non-competitive TX slot after Future Channel. 4 series. The program will aim to play a key role in S4C’s presentation and the winning company will work with S4C, Channel 4 and Studio Lambert to ensure the success of the Welsh-language production.

Casting should reflect modern Wales in its entirety and the series will play a key commissioning role in the channel’s 40th anniversary year. The casting process will aim to celebrate Welsh characters around Wales and Welsh speakers in and around the rest of the UK.

As part of the applications process, S4C welcomes other ideas that extend access, particularly cross-platform and digital.

Created by Carlam, More than Duffs and Taffs (WT) sees the reality TV celebrities, each with their own special connection to Wales, fully immerse themselves in Welsh culture rather than the prejudices and prejudices that may shed some light on this country. . Each episode aims to show TV celebrities and viewers at home that the real Wales has more to offer than daffodils and sheep. They will embark on a 48-hour experience where they will experience Wales in a way that will challenge, surprise and delight them.

Viewers are guided through the format by host, Miriam Isaacs, who is seen on the journey with celebrities. At the end of each episode, the host confronts the celebrity with a recording of their initial bias. Celebrities announced to date include TOWIE’s Gemma Collins, with more celebrities and influencers to be announced soon.

Commenting on the programmes, Linus Griffin-Williams, S4C’s chief content officer, said: “S4C is committed to delivering diverse and vibrant content, from relevant and exciting programming that pushes boundaries… We want to engage with the national debate. to reflect a diverse and modern Wales and its relationship with the rest of the world.. We aim to deliver diverse content for 2023/24, transforming from a linear channel to a digital focused multi-platform broadcaster, delivering popular and inclusive programmes. Creates. New audiences and entertaining existing viewers.”