Tyler Perry and other stars buy out theater for Broadway’s “Ain’t No Mo”
Hollywood stars have teamed up to help a new Broadway show close due to poor ticket sales. Celebrities like Tyler Perry and Shonda Rhimes bought full performances of “Ain’t No Mo” this week in an effort to prolong the show. The plan worked – on Thursday, Jordan E. Cooper, the playwright, announced that “Ain’t No Mo” has been extended to Dec. 23.
Cooper, who also stars in the show, said earlier this week that he had received a layoff notice telling him the show would have to go off the air on Dec. 18. While the show was critically acclaimed, tickets were hard to sell and “traditional Broadway” marketing doesn’t work for this type of show, he said.
“Ain’t No Mo” premiered Nov. 9 at The Public Theater before transferring to the Belasco Theater, which holds about 1,000. The show’s website says the 90-minute show dares to ask the provocative question, “What if the US government offered black Americans a one-way plane ticket to Africa?” and “will leave you crying with laughter—and thinking between tears.”
Cooper started a campaign to save his show on Instagram last week using the hashtag #SaveAINTNOMO. He said the average ticket price is $50 to make the show accessible to everyone, and urged fans who can sponsor individual tickets to do so.
“In the name of art, in the name of resistance, in the name of we belong here too, in the name of every storyteller forefather who graced the Broadway stage or was told they never could, please support this production and buy tickets and come. Church have with us.” “Radical black works also belong to Broadway”.
A day after posting his plea for support, Cooper posted that a celebrity couple stepped up to help out big — Jada Pinkett Smith and Will Smith bought a full performance.
Soon, other celebrities joined in. Cooper announced Thursday that filmmaker Tyler Perry has bought more performances. actress Gabrielle Union and her husband, former NBA star Dwyane Wade; producer and director Shonda Rhimes; and actress Sarah Ramirez.
Other celebrities are supporting the show in various ways: author and actress Lena White hosted the December 13th performance and RuPaul hosted the December 15th performance.
Now — thanks to the efforts of “some mighty warriors,” as Cooper put it — the show won’t be closing this weekend, and has been extended until December 23.
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