PEOPLE Launches its First-Ever Digital Issue with the Return of PEOPLE StyleWatch
PEOPLE StyleWatch partners with Carolina Herrera for the first issue
New York, November 21, 2022 /PRNewswire/ — PEOPLE today announced its first digital issue for fashion and beauty enthusiasts with the relaunch of PEOPLE StyleWatch – 20 years after its debut. Reimagined for today’s modern audience, the new StyleWatch features a collection of nearly 20 original, shoppable stories that highlight the season’s top trends and draw inspiration from the most stylish celebrities and tastemakers. PEOPLE StyleWatch launched on PEOPLE.com November 28Cyber Monday, and will be released several times next year.
“The original Stylewatch was popular for its curated finds that catered to every body type and budget – it was interactive in its own way and shoppable via teardrop sheets in premium stores,” it says. Leah Viar, President of PEOPLE and Entertainment Group at Dotdash Meredith. Two decades later, savvy online shoppers expect instant gratification, and an interactive digital format makes the new StyleWatch even more valuable to today’s shoppers.
One example of that evolution is the cover: moving from celebrity stock images, the new StyleWatch will be a premium experience through original photoshoots and interviews with today’s most stylish and influential personalities. The inaugural cover features sisters Aurora, Olivia and Sofia Colpo—influencers with over 6 million social media followers and stars of the new TLC/discovery+ reality show. Colpo sisters– Those who aren’t shy about admitting they invest in their looks and talk about everything from breast lifts to Botox. Other features in each issue: profiles on the beauty pros behind the cover, often celebrities in their own right, as well as old StyleWatch favorites, like Drew Barrymore, who nostalgically looks back at her fashion evolution from the early 2000s to the present. Shopping recommendations continue to establish the brand and strengthen it as a source for new wardrobe ideas, easy beauty tricks and smart shopping.
“Readers come to PEOPLE.com with serious shopping intent, as much as they do our daily deals, which are mostly based on beauty and style,” continues Viar, who points to 60 percent of business partners. , rely on our first-class news coverage. There are brands and retailers of clothing and shoes.
PEOPLE StyleWatch has partnered with it Carolina Herrera A fragrance with two scents: Good Girl Eau de Parfum and Bad Boy Eau de Toilette Spray, on the occasion of relaunch.
PEOPLE revolutionized personality journalism when it launched in 1974 as a weekly dedicated to celebrating extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture nearly 50 years later, the PEOPLE brand is accessible worldwide. All media and platforms (print, digital, video, Podcastsmobile, social) brings a unique blend of breaking entertainment news, exclusive photos, video, unparalleled access to red carpets, celebrities and in-depth reporting on the most compelling to more than 100 million consumers. brings newsmakers OUR TIME A fundamental component of PEOPLE’s editorial vision is stories of human interest that touch and often reflect the lives of our passionate audience. ComScore PEOPLE/Entertainment Weekly digital network ranks No. 1 in the entertainment news category. People are one Datdash Brand Meredith.