Paris Hilton will sell NFTs and hold virtual parties in The Sandbox
Paris Hilton announced this week that her company, 11:11 Media, will bring her world to the immersive virtual gaming world of The Sandbox.
There, he will launch a “land”, where he will interact with his fans and sell digital goods. The platform said Hilton is “planning social and community events such as rooftop parties and glamorous social experiences at its virtual Malibu mansion” — featuring 11 versions of Hilton-inspired avatars.
Sandbox, which describes itself as a leading “decentralized virtual world” that is “part virtual real estate, part amusement park,” has 300 existing partnerships with Warner Music Group and video game maker Ubisoft, among other celebrities. has it. As Snoop Dogg and Steve Aoki along with brands like The Smurfs and Adidas.
Hilton said in an exclusive interview with CNBC that he wants to bring his own metaverse from Roblox to other platforms.
“Snoop Dogg released his world there, which is incredible, and I was so excited when I saw it,” he said. “I’m really excited to bring the world of Paris to the world – we’ll be working with a few more platforms.”
He sells Paris-inspired NFTs and hosts virtual parties at The Sandbox — but he says this is just the beginning of what he hopes to build.
“Right now we’re focusing more on experiences than monetization, because that’s not the focus right now,” Hilton said. But we’re building digital wearables and working with different brands, and there are a lot of exciting projects that I can’t announce yet.
Hilton’s first foray into the Metaverse was when he built “Paris Hilton World” inside Roblox late last year. He launched the space with a virtual New Year’s Eve party where his avatar DJed. He then DJed as a “Neon Carnival” festival that coincided with Coachella. Roblox said Hilton’s virtual world was visited by nearly 544,000 fans — but did not say how much revenue it generated.
For Hilton, the virtual presence is an opportunity to reach more people — without the 250 days a year of travel he did before the pandemic.
“On New Year’s Eve, I was DJing in the Maldives. It was my honeymoon and I was playing and there were more people at Paris World than New York Times Square,” Hilton said. “We had almost half a million people there at the Neon Carnival and 5,000 at the actual party. That’s the power of the metaverse, where you can have people from all over the world who can enjoy and experience things that you normally know. , unique events.”
Paris Hilton attends a private preview of ‘Vogue x Snapchat: Redefining The Body, curated by Edward Enninful OBE’, an interactive augmented reality (AR) exhibition at La Malmaison Art Center on June 19, 2022 in Cannes, France.
David M. Bennett Getty Images
Hilton started investing in cryptocurrencies in 2016 – before the rise and fall of cryptocurrency prices – and has started selling NFTs since last April. He sold one last year for more than $1 million, before the market tanked recently. He has also invested in a number of startups in the space, including Genies, which creates custom avatars, and has received investments from former Disney CEO Bob Iger, actress and model Priyanka Chopra, and others. Prominent people have done.
Hilton is now looking at how it can link its real-world businesses — such as its sportswear line — with its digital businesses.
“We want to be able to do [something] Where people can buy sportswear and then get a digital version for their avatar. Let them also happen simultaneously in the universe.”
And he’s talking to other Metaverse platforms to expand his presence. He didn’t say which one, but said he likes what Facebook’s meta parents are doing.
11:11 Hilton Media is privately held and does not disclose financial information, but said the company’s business has doubled from last year to this year and expects to make tens of millions of dollars in profit this year.
There’s also no word on what kind of profit — or loss — he’s made from his crypto investments over the years, but his company said he made $3.5 million in revenue from NFTs this year.
It is still too early to say what will happen with Metaverse, and the NFTs he has promoted over the years.