Makeup artists reveal their 20 favorite celebrity beauty brand products

  • 5 min read
  • Aug 04, 2022

Makeup artists reveal their 20 favorite celebrity beauty brand products

In the age of social media, the urge to rock the unique look of a current artist, model or actress is stronger than ever. So it’s no surprise that celebrities’ most popular side hustles right now are their namesake beauty brands. This is perhaps especially true of makeup lines, with many celebrities sporting, for example, a bold lip (hey, Gwen Stefani) or a distinctive dramatic eye (looking at you, Gaga).

“This is the era of the celebrity beauty brand,” says Los Angeles-based makeup artist Shadi Malek. “In my opinion, some have done it very thoughtfully and carefully, while others have not.” For help on exactly which products are worth our beauty dollars, we turned to those who clearly know: makeup artists, many of whom work with celebrities and their beauty brands every day.

Among the dozens of professional opinions we fielded, two names kept popping up: Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty. “Rihanna has made her mark in the makeup industry with her inclusiveness, offering products in shades for every skin tone,” says Malek. Meanwhile, Rare Beauty’s products are heavily pigmented, have sustainable packaging, and convey a positive message. But these two are not the only brands that have products worth the space in your makeup bag. Here, find the best from MUA’s popular celebrity makeup lines.

MUA’s who love it: Diane Bozetta is based in Las Vegas

the reason: This shade works on any skin tone and lasts from day to night. I have finally found a great and long lasting nude lip. It hasn’t left my side since it was launched.”

From $11 at Sephora or from $13 at Rare Beauty

MUA’s who love it: Cynthia De Mayo, Rare Beauty global makeup artist

the reason: “It really maximizes your lashes and the castor oil makes it easy to use. It is waterproof yet suitable for contact lens wearers. Serious all-day staying power yet easy to remove! This makes it a great everyday mascara.”

MUA’s who love it: Sarah Tano, Global Artistic Director of Haus Labs and Lady Gaga’s makeup artist

the reason: “It creates a glassy skin look. Fire Opal and Rose Quartz create a subtle shimmery blush, but use Moonstone for a high-impact highlight. All shades are safe to use as eyeshadow. , which Gaga and I love to do. For a beautiful smoky eye, try Bronzet. They blend so smoothly you can apply them with your fingers.”

$20 at Ulta and Fenty Beauty

MUA’s who love it: Priscilla Ono, Fenty Beauty global makeup artist and Rihanna’s own makeup artist

the reason: I don’t need to worry about carrying 20 shades of lip gloss in my kit because this gloss is designed for every skin tone. It is compatible with everyone.”

MUA’s who love it: Based in New York City Jason Hoffman

the reason: “Many bronzes are too heavy for reds, oranges, or yellows. These do Not It gives a fresh sun-kissed look to skin that is often too red. They look like a tan that takes a few days to set in. “It’s a neutral, luxurious tone that usually takes a week of vacation to achieve.”

$49 at Ulta and Fenty Beauty

MUA’s who love it: Chicago-based Toshi Szpyra

the reason: “It blends so well and flatters the breasts, shoulders and collarbones perfectly for that extra pop.”

MUA’s who love it: Jen Kiel Gam is based in New York

the reason: They are very easy to use and the soft radiant finish works great on everyone. I’m obsessed with these!”

$21 at Sephora or $23.50 at Rare Beauty

MUA’s who love it: Vivi Mintara, founder of Eye Makeup Lab

the reason: This blush is highly pigmented, meaning you don’t need to apply it to create a dramatic effect, and the colors are amazing. My favorite is Nearly Mauve.”

MUA’s who love it: San Francisco-based Hillary Clark

the reason: “The ingredients are divine. Let’s be real: we use our lip products. With ingredients like coconut oil, sunflower seed oil, and rice bran extract, you don’t have to worry about that. When you’re looking for a natural look, Rose at Fair skin tones double the sheer cheek color, while garnet does the same on deeper skin tones.

MUA’s who love it: San Francisco-based Hillary Clark

the reason: “Whenever someone sits in my chair and is a little wrinkled, I apply Awakened to their cheeks and they instantly look refreshed and rejuvenated. I even use it as a color corrector before concealer.

$24 at Ulta and Fenty Beauty

MUA’s who love it: San Francisco-based Hillary Clark

the reason: “Brings a veil of sheer color that lingers on the branches of the water. I can’t resist doing a modern take on an ombre lip with them. You apply one shade to the center of the mouth and another to the outer edge and fill between the tones. Zesty Bestie creates a fuller lip in the center transitioning to Berry Banger.

$14.99 at Honest Beauty and Target

MUA’s who love it: Eshunta Sheriff is based in New York

the reason: “The colors are beautiful. One of my favorite TV and movie shades is Forever Forever. These have amazing staying power and moisturize the lips at the same time.

MUA’s who love it: Atlanta-based Meredith Boyd

the reason: “It leaves my clients with a natural wash of color that’s hydrated but not sticky. I use the shades Pucker and Nectar. “The cocoa butter makes it really soothing.”

$16 at Ulta and About Face

MUA’s who love it: Rachel Mazza, Moda Brush Artist

the reason: “This is my secret weapon, truly anti-shake, which is especially essential in hot weather. “I never have to worry about makeup melting with these colors and I love the range of colors.”

$20 at Sephora or $22 at Rare Beauty


MUA’s who love it: Megan Lombardi is based in Los Angeles

the reason: They’re powdery and soft on the lips, almost like pastels, and super hydrating for a matte formula. I love that they have just enough color but don’t steal the show. They are a neutral lover’s dream!”

$40 at Ulta and Fenty Beauty

MUA’s who love it: Yika Oliva is based in New York

the reason: It melts on the skin and gives a flawless glow to the face. It’s a favorite of mine with celebrity clients, like Teyana Taylor’s 2022 and 2021 Met Gala looks. It looks amazing in photos and videos.”

MUA’s who love it: Ulta Beauty Professional Team Member Deney Adam

the reason: “The cushiony, blendable color melts seamlessly onto the skin for a sheer or saturated look on the lips or cheeks.”

MUA’s who love it: Sarah Tano, Global Artistic Director of Haus Labs and Lady Gaga’s makeup artist

the reason: “They’re so versatile and long-wearing. I love using Black Onyx as a replacement for liquid liner. It’s so black and has better control that makes it so much easier to pay attention to detail. Right now, I’m loving Blush Matte with a touch of Flame Matte Combine to make a beautiful peach cheek and lip cream.

$29 at Sephora

MUA’s who love it: Cynthia De Mayo, Rare Beauty global makeup artist

the reason: It enhances your natural beauty with buildable sheer to medium coverage that blurs the appearance of texture while protecting your complexion, giving you an even, glowing complexion. “I wear it almost every day.”

MUA’s who love it: Paige Pelfrey is based in Los Angeles

the reason: They are anti-transfer, which is very important to me. And to be honest, I have never seen another product that compares to this design. Creating bangs is a breeze, and having a spoolie on the other end is super helpful for product distribution and blending.

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