How long have influencers existed? What are influencers?

  • 4 min read
  • Sep 24, 2022

How long have influencers existed? What are influencers?

Digital penetration as a marketing tactic seems to have flooded the internet, attracting buyers from account recommendations on social media platforms. While this may sound like a new type of marketing, it’s actually nothing new.

What is influence and who are influencers?

According to the viewpoint, influence can be applied to any person who has the ability to stimulate or influence the behavior of their followers. Influencers are often used to endorse products, which is called influencer marketing.

Influencer marketing is a form of marketing that uses social media and uses influential social media accounts to endorse products. Influencers are usually people who have a social media following and are known for being experts on a topic.

In our digital age, influencer is heavily associated with social media, but technology has advanced and changed influencer marketing.

How long has the effect been there?

Influence has existed since before modern technology. According to Forbes, influencer marketing has been around since the 1930s, but it can be traced back to ancient Rome, when gladiators actually endorsed products.

Influence has been around for a long time – influencing what people buy and how they behave and helping to determine what’s popular.

According to the medium, kings, queens and popes promote the use of medicine. Forbes reported that in 1760, Wedgwood, a fine china company, made a tea set for the wife of King George III. After that, the company marketed its brand as “Royal Approved”.

Who was the first influencer?

The influence may even be traced back to the previous period. Pope Francis He tweeted And he identified the Virgin Mary as the first influencer, writing: “Without social media, she became the first ‘influencer’: God’s ‘influencer’.”

In the early 1900s, Murad cigarettes featured star Roscoe “Fatty” Arbuckle in their advertisements, creating the first celebrity endorsement. The successful campaign influenced other companies to use the influence of athletes and celebrities to sell products.

This influence continued through Coca-Cola’s use of Santa Claus in advertising in 1931. Hollywood stars in the 1940s promoted new silhouettes that offered new fashion and style. Nike’s Air Jordans became very popular after being introduced and endorsed by Michael Jordan in 1984.

During the development of the Internet, blogs became popular, and since then, the invention of social media has made it possible for anyone to do so. “Social media gives anyone the opportunity to become an ‘influencer,'” reports Forbes.

Influencers have been around for a long time and have evolved from influential royalty to celebrities and everyday social media users. However, now that becoming an influencer is more accessible, it raises the question of its impact.

Who coined the term influencer?

According to the Merriam-Webster dictionary, the term influencer has been used since 1662, but the word was only recently added to the dictionary in 2019.

Are we too easily influenced?

Psychology Today reported that people often rely on popularity—if it seems like other people are buying something, we feel like that item is worth our attention. Influence is a market that gets people to do something or buy something because of its popularity.

Common trends create a sense of tribalism that gives people a sense of unity and harmony. However, penetration can be a double-edged sword.

The New Yorker reported that digital influence can be “a tradable commodity and a threat to democracy, a business dream and a political nightmare.” With influences come many sounds, all with different motivations.

Are digital influences harmful?

The Center for a New American Security think tank writes that digital influence can expand advertising and affect more people more quickly. It can influence political views and increase polarization. So, is it okay for us to rely heavily on social media platforms and their users?

Users’ personal biases, as well as misinformation, can influence our personal views. Those with more influence have the power to influence more opinions. Social media influencers, including political leaders and celebrities, can influence our opinions because of their influence.

Its example is in political parties. According to the Economist, “As partisanship increases, committed members of political parties seem increasingly inclined to change their attitudes in line with their party leaders.”

Political party leaders have a lot of influence over their parties and can influence opinions within their party. However, they are not the only ones with the power to influence policy.

Perspectives on Politics reported that with the wide reach of the media, celebrities have a large platform to promote their views and issues, and can gain access to governing bodies such as the US Congress and the United Nations.

Jason Momoa used his influence to visit the United Nations and speak about island nations and the challenges of climate change. Another example of celebrity influence was when Oprah Winfrey endorsed Barack Obama for president in 2007.

One example of the detrimental effect is related to fast fashion. On TikTok, there are a variety of “referral” videos where users buy a lot of items and promote the fast fashion industry, which damages the environment and often violates labor laws. These influences encourage young people to buy items from unethical sources.

Our ability to be easily influenced by our desire to fit in or be popular can cause many problems in society through political views and promoting consumerism. Maybe it’s time to reassess our influences.

How long will the impact last?

Influence has increased in number and popularity. According to Fashion Magazine, the influencer market is highly saturated and has expanded to include “micro-influencers”. Micro-influencers have fewer followers, but are just as valuable and influential to marketing.

The impact will be there for a long time due to its effectiveness. According to Forbes, people, especially women, are more influenced by other people’s recommendations for purchases or lifestyle changes.

Influence using recommendations has a large role to play in influencing behavior, which is why it’s not going away anytime soon.

Who is the highest paid influencer?

The highest paid influencer is LeLe Pons. According to Livingly, Ponce is paid $144,000 per post.

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