Allu Arjun and Samantha Ruth Prabhu emerge as top ranked brand ambassadors: Hansa Research

  • 2 min read
  • Aug 17, 2022

Allu Arjun and Samantha Ruth Prabhu emerge as top ranked brand ambassadors: Hansa Research

Arjun is also the only South Indian actor to make it to the All India Top 10 Celebrities list.

Allu Arjun endorses brands like Rapido, Zomato, redBus etc. and Samantha Ruth Prabhu endorses brands like KurKure, Myntra, Munch, PhonePe, Mamaearth etc. According to the latest Hansa Research Brand Endorser (BE) report, the two actors have been identified as the top male and female celebrities in South India respectively.

While Arjun has topped the list beating the likes of Vijay and Suriya, Prabhu is playing the lead actor, leaving popular names like Rashmika Mandana behind. According to the report, Arjun is also the only South Indian star to make it to the list of top 10 celebrities across India.

Arjun is the most popular actor in South India with a score of 85%. She is known as popular, lovable, young, influential, bold and also a social media celebrity. These factors make him a compelling brand ambassador for a wide range of products.

Prabhu topped the list as the most popular actress in South India with a score of 74%. Factors that make him an ideal brand ambassador include: well-known, likable, influential, likeable, adventurous, aspirational, bold and confident, with a large following on social media.

Commenting on the importance of the report, Praveen Nijhara, Chief Executive Officer – Research at Hansa, said, “Our study is a comprehensive and comprehensive assessment of the value an endorser brings to a brand. It will help marketers make decisions Get informed and improve the overall return on investment (ROI) of engaging with celebrities.

“Due to the Covid pandemic and the rise in OTT viewership, many South Indian actors have gained recognition. This is clearly reflected in our pan-India rankings, where Arjun also features in the top 10 along with the likes of Virat Kohli, Amitabh Bachchan and Shah Rukh Khan.

Celebrities are ranked based on their BE score results. They are tracked based on various metrics like likes, social media influence, perception, marketing potential, recognition, etc., which form their final BE score. According to the report, Bachchan topped the overall list as the most recognized celebrity in the country with a very high ranking across India.

Bachchan is ahead of the likes of MS Dhoni, Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan and other favourites, who are younger than him and perhaps more active in their respective fields.

Here’s a short snippet of other key findings from different categories of the report:

  • Sachin Tendulkar is better than Dhoni and Kohli in sports category

  • Kapil Sharma is the most popular male star on television

  • Mouni Roy is the most popular female star on television

  • Bhuvan Bam tops the social media list among other key influencers

This report covers more than 550 famous people in all areas of the country. For this study, the survey was conducted among 5100 respondents in 36 cities. To measure the results, structured interviews were conducted across India through online and offline methods to understand the ranking and performance of the shortlisted celebrities.

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